Increased media exposure not helping Ron Paul raise money?

I've been watching with interest to see how well Ron Paul raises money in the fourth quarter. I realize it is still early and many of his supporters just gave their all in the final week of last quarter, but they are way behind pace on the $4 million goal for October. They had better pick up the donations while the media and world is watching. As of this writing the total for October is still under $300,000. Where did all the Ron Paul fans go? Is the increased media exposure not helping? Are they all on vacation? What's up?